Skip to main content
P1
Task 1
Amazon Information
Ownership
Amazon was founded in 1994 by Jeff Bezos. Amazon owns smaller companies/services like Amazon Prime, Amazon Instant Video, Twitch.TV and a grocery store, whole foods. They also own and sell their own products on Amazon, such as their Amazon Alexa. They also plan on buying and making more services. For example, a key reason for why they own a grocery store is so that they can eventually make an Amazon store. They announced that they want people to be able to walk into a shop, scan an app so they can find what they want to buy, and then just leave, and it's paid automatically. They're constantly expanding Amazon as a company and what it can do.
Operating Model
Amazon's Amazon Prime Video offers an annually subscribed video streaming service. The user pays monthly. They also have the website Amazon, which can be accessed all around the world. They sell lots of different items, from clothes to electronics, and more. They also sell their own products such as Amazon Alexa and other electronic devices. They offer 1-day deliveries which cost a little more for postage and packaging.
Products
Amazon's offers lots of different services and products. Amazon Prime Video offers an annually subscribed video streaming service where buyers can pay monthly for a nearly unlimited amount of TV shows and Films. Overall, it's cheaper than buying the TV shows and Films on their own. It also means you can access the films/shows at any time and on many different devices. Amazon also allows the subscription you pay for to cross over onto their website Amazon where you can buy many, many products. Paying for the subscription can give you free 1-day delivery and potential discounts on certain items.
Market Position
Amazon's Prime video service has a very wide range of TV shows and films. With the vast amount, there are many that appeal to children, family, and both genders. Their main audience is people between the ages of 17 - 60.
Competitors
Amazon, being as big as the company is, has many competitors. Netflix's streaming service is very similar to Amazon's Prime video. They both pay monthly for a big variety of films and TV. They both have exclusives. Netflix is selling better than Amazon, but Amazon isn't far behind in sales. Twitch.tv is owned by Amazon, twitch is a live streaming website, quite similar to another competitor being youtube. Amazon's main website, where they sell many different items clashes with supermarkets, and almost all other types of shops. With Amazon selling such a variety of items, lots of other shops are either losing business or need to up their game. Amazon lets users find and order many items from home, and with the monthly subscription bonuses, it's a very appealing way of buying things.
Evidence
Task 2
1. What is the name of a company that owns another media company?
Parent Company - A parent company is a company that owns enough voting stock in another firm to control management and operation by doing and influencing or electing its board of directors.
2. What do you call a media Institution that is owned by another company?
Conglomerate - A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
3. A conglomerate is defined as a company that:
Is made up of a number of different and unrelated companies.
4. A vertically integrated company is involved in which of these processes
In microeconomics and management, vertical integration is an arrangement in which the supply chain of a company is owned by that company. Usually, each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need.
5. What is it called when a company buys the rights to another company’s brand and business model?
Franchise- Arrangement where one party (the franchiser) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications.
6. What is it called when a company gives something at no cost so as to encourage future payments?
Freemium - A business model that allows a consumer to receive basic services for free, but requires them to pay for any service deemed to be premium. For instance, you could play a free to play the game. But if you want a special loot box or special gifts or better weapons you have to pay. Another example is computer software which offers a user basic use of the program but requires a fee to access advanced features.
7. What do you call a business built on contracts
Subscriptions - For example, Netflix. To use Netflix, you have to pay a certain amount a month. You receive all the products of the service. So for Netflix, you have access to all their shows and TV if you're paying monthly. For a user that uses Netflix frequently, it's well worth it as if you were to buy all the individual TV shows and Films it would cost a lot more. However contracts can get you as sometimes you could forget you're paying for it or say you only watch one film or TV on Netflix in a month, it might've been cheaper to just buy the DVD.
8. What is it called when one company gives another permission to use its’ Intellectual Property?
Licensing -
9. Cross-Media ownership is when:
One company owns media outlets from different types of media
10. The interaction of two or more companies to create a positive promotional effect is called
Synergy
CASE STUDY SUMMARY
Nintendo is a producer and creator of original games and consoles.
A) OWNERSHIP
Nintendo is a standalone company. Nintendo is a parent company of 1-UP Studio, Creatures, Monolith Soft, Nd Cube, Retro Studios. These companies help and make games for and with Nintendo.
B) OPERATING MODEL
Nintendo make and sell games and consoles. They are a well known company, known for making memorable and well made games. Nintendo have been making video games since around the 1960s, they’ve managed to be ahead in making well made games and seemed to make the first step into the next generation of gaming. Whenever Nintendo brought out a new game or console, lots of gamers got excited and would want to buy it. They have multiple well-known franchises and characters that have made multiple re-appearances, bringing back old and new fans.
C) PRODUCTS
Nintendo’s First main console was the Nintendo Entertainment System (NES) made in 1985. This was a big hit, as it was the first proper home console. A way to play video games at home. In 1989 Nintendo released the Game Boy, a portable way of gaming. They then created better and new consoles. The consoles they made next were the Nintendo 64, the Game Cube, then the Wii, the 3rd most sold home console in the world, the Wii U and most recently the Nintendo Switch. For each consoles, they made many, many games, with each console, the games quality would improve and the more characters that were made. Part of selling their games comes into having mascots that appeal to adults and children alike. Like their most famous mascot Super Mario. Mario games were one of the first games Nintendo made and is still receiving remakes/more games with the same character. The characters they make can be very popular. Some characters don’t return. But a lot of characters Nintendo make a well remembered. Also the characters then get sold as toys, and mini figures.
D) MARKET POSITION
Nintendo’s main competitors are other game/console making companies. The main two big ones are Sony and Microsoft. All three companies bring out a new big console every few years, trying to compete. Sony’s most recent console is the PS4 Pro, Microsoft's is the XBox One X and Nintendo’s is the Nintendo Switch. All 3 consoles have sold very well. If you go back a few years though Nintendo was the biggest company out there. At first they were the only company with home consoles but even when Sony made their Playstation and Microsoft made the Xbox, Nintendo was still the leader of gaming with the Nintendo 64 and Gamecube. Then when the Wii came out, the Wii sold amazingly and stayed as king, but then Sony and Microsoft caught up with sales.
E) COMPETITORS
Nintendo’s main competitors are other companies making consoles and games, including Sony, and Microsoft. They all make a lot of games, and some games crossover and look for the same audience. Companies tend to make exclusives for their consoles to attract people to buy their console. A big part of selling consoles nowadays is the power of the console or the special feature of a console. At first, it was the better the games, and the better console exclusive games would judge what console you wanted to get. Now a big part is how powerful a console is and how nice the graphics are. Coming into a new era of technology, game developers are making beautiful games that look almost real. The more powerful a console is, the better it can play these games. However, there’s a big audience that doesn’t care about a games graphics, just if it’s fun or has a good storyline. PS4 & Xbox’s main features are its power and the ability to play games in 4K. But the Nintendo aims to still have nice graphic but focused on just making the games fun but having a key feature to switch and play. Where you can take the switch, a home console, with you wherever you go. The controllers also have interesting features where you can connect and disconnect them from the console. The nintendo switch has sold well cause it still has good quality games like the PS4 and Xbox but also has games that you can take with you. Nintendo normally seems to be ahead with jumping into the next era of technology.
Comments
Post a Comment